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Apollo.io pricing

B2B contact database with sequencing built in.

Visit Apollo.io Apollo.io alternatives pricing page last read 2026-10-16
Read this alongside the table. The page defaults to ANNUAL billing (badged 'SAVE 24%'). The figures here are the monthly-billing prices behind the toggle; the annual rates are in each plan's note.

Plans

PlanPriceBillingNotes
Free Plan Free free Free plan for exploring Apollo or very light usage.
Basic Plan $49 per user / month Monthly billing price. Structured data confirms $49/month.
Professional Plan $99 per user / month Monthly billing price. Structured data confirms $99/month.
Enterprise Plan — per user / month Contact for pricing. Fully customizable sales intelligence platform.

Who it's for

Finding and emailing prospects from one tool.

Price history

DatePlanWasNowChange
2026-10-05Free Plan —Free new plan
2026-10-05Basic Plan —$49 new plan
2026-10-05Professional Plan —$99 new plan
2026-10-05Enterprise Plan —— new plan
2026-10-05Free Free— removed plan
2026-10-05Basic $49— removed plan
2026-10-05Professional $99— removed plan
2026-10-05Custom —— removed plan
2026-10-02Free —Free new plan
2026-10-02Basic —$49 new plan
2026-10-02Professional —$99 new plan
2026-10-02Custom —— new plan
2026-10-02Free Plan Free— removed plan
2026-10-02Basic Plan $49— removed plan
2026-10-02Professional Plan $99— removed plan
2026-10-02Enterprise Plan —— removed plan
2026-09-14Free Plan —Free new plan
2026-09-14Basic Plan —$49 new plan
2026-09-14Professional Plan —$99 new plan
2026-09-14Enterprise Plan —— new plan
2026-09-14Free Free— removed plan
2026-09-14Basic $65— removed plan
2026-09-14Professional $99— removed plan
2026-09-14Organization $149— removed plan

Cheaper alternatives

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Jasper $69

Marketing copy platform with brand-voice controls.

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On-page SEO scoring against what already ranks.

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Semrush $139

Broad marketing suite: SEO, ads, content and social.

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Clay $167

Enrichment waterfalls and AI research for outbound lists.

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source: https://www.apollo.io/pricing