Apollo.io vs Surfer SEO
Both cover marketing. Apollo.io is the cheaper way in at $49/mo .
Entry cost
Plan by plan
| Apollo.io | Price | Surfer SEO | Price |
|---|---|---|---|
| Free | Free | Discovery | $49 |
| Basic | $49 | Standard | $99 |
| Professional | $79 | Pro | $182 |
| Organization | $119 | AI Search Analytics | $158 |
| — | — | Peace of Mind | $299 |
| — | — | Enterprise | $999 |
Which to pick
Apollo.io — Finding and emailing prospects from one tool.
Surfer SEO — Writers who need a brief that actually maps to the SERP.
Apollo.io checked pending · Surfer SEO checked 2026-09-04