Apollo.io vs Clay
Both cover marketing. Apollo.io is the cheaper way in at $49/mo — $118/mo less than Clay.
Entry cost
Clay $167/mo
Enrichment waterfalls and AI research for outbound lists.
Free tier: yes · Billing: usage
Plan by plan
| Apollo.io | Price | Clay | Price |
|---|---|---|---|
| Free Plan | Free | Free | Free |
| Basic Plan | $49 | Launch | $167 |
| Professional Plan | $99 | Growth | $446 |
| Enterprise Plan | — | Enterprise | — |
Which to pick
Apollo.io — Finding and emailing prospects from one tool.
Clay — Outbound teams building highly researched prospect lists.
Apollo.io checked 2026-10-16 · Clay checked 2026-10-07