Apollo.io vs Semrush
Both cover marketing. Apollo.io is the cheaper way in at $49/mo — $90/mo less than Semrush.
Entry cost
Plan by plan
| Apollo.io | Price | Semrush | Price |
|---|---|---|---|
| Free Plan | Free | SEO | $139 |
| Basic Plan | $49 | Starter | $199 |
| Professional Plan | $99 | — | — |
| Enterprise Plan | — | — | — |
Which to pick
Apollo.io — Finding and emailing prospects from one tool.
Semrush — Agencies that need one tool covering every channel.
Apollo.io checked 2026-10-16 · Semrush checked 2026-10-13