Ahrefs pricing
Backlink and keyword data with the deepest index.
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Lite | $129 | per user / month | Monthly billing price. Annual billing price is $1290.00/year (equivalent to $107.50/mo). Page text mentions 'save up to 17%' for annual billing. |
Who it's for
Serious SEO and competitor research.
Price history
| Date | Plan | Was | Now | Change |
|---|---|---|---|---|
| 2026-10-10 | Standard | $249 | — | removed plan |
| 2026-10-10 | Advanced | $449 | — | removed plan |
| 2026-10-10 | Enterprise | $1499 | — | removed plan |
| 2026-10-10 | Starter | $29 | — | removed plan |
| 2026-10-10 | Brand Radar AI | $199 | — | removed plan |
| 2026-10-10 | Custom Prompt Packages - Basic | $50 | — | removed plan |
| 2026-10-10 | Custom Prompt Packages - Growth | $100 | — | removed plan |
| 2026-10-10 | Custom Prompt Packages - Scale | $250 | — | removed plan |
| 2026-10-10 | Content Kit | $99 | — | removed plan |
| 2026-10-10 | Report Builder | $99 | — | removed plan |
| 2026-10-10 | Project Boost Pro | $20 | — | removed plan |
| 2026-10-10 | Project Boost Max | $200 | — | removed plan |
| 2026-10-06 | Custom Prompt Packages - Basic | — | $50 | new plan |
| 2026-10-06 | Custom Prompt Packages - Growth | — | $100 | new plan |
| 2026-10-06 | Custom Prompt Packages - Scale | — | $250 | new plan |
| 2026-10-06 | Content Kit | — | $99 | new plan |
| 2026-10-06 | Report Builder | — | $99 | new plan |
| 2026-10-06 | Project Boost Pro | — | $20 | new plan |
| 2026-10-06 | Project Boost Max | — | $200 | new plan |
| 2026-10-06 | Ahrefs Free | Free | — | removed plan |
| 2026-10-06 | Custom Prompt Package - Basic | $50 | — | removed plan |
| 2026-10-06 | Custom Prompt Package - Growth | $100 | — | removed plan |
| 2026-10-06 | Custom Prompt Package - Scale | $250 | — | removed plan |
| 2026-09-28 | Brand Radar AI | — | $199 | new plan |
| 2026-09-28 | Custom Prompt Package - Basic | — | $50 | new plan |
| 2026-09-28 | Custom Prompt Package - Growth | — | $100 | new plan |
| 2026-09-28 | Custom Prompt Package - Scale | — | $250 | new plan |
| 2026-09-20 | Brand Radar Custom Prompts - Basic | $50 | — | removed plan |
| 2026-09-20 | Brand Radar Custom Prompts - Growth | $100 | — | removed plan |
| 2026-09-20 | Brand Radar Custom Prompts - Scale | $250 | — | removed plan |
| 2026-09-12 | Ahrefs Free | — | Free | new plan |
| 2026-09-12 | Brand Radar Custom Prompts - Basic | — | $50 | new plan |
| 2026-09-12 | Brand Radar Custom Prompts - Growth | — | $100 | new plan |
| 2026-09-12 | Brand Radar Custom Prompts - Scale | — | $250 | new plan |
| 2026-09-12 | Free | Free | — | removed plan |