Semrush vs Surfer SEO
Both cover seo and marketing. Surfer SEO is the cheaper way in at $82/mo — $57/mo less than Semrush.
Entry cost
Plan by plan
| Semrush | Price | Surfer SEO | Price |
|---|---|---|---|
| SEO | $139 | Track AI Visibility | $82 |
| Starter | $199 | Standard | $99 |
| — | — | Pro | $182 |
Which to pick
Semrush — Agencies that need one tool covering every channel.
Surfer SEO — Writers who need a brief that actually maps to the SERP.
Semrush checked 2026-10-13 · Surfer SEO checked 2026-10-19