Clay vs Surfer SEO
Both cover marketing. Surfer SEO is the cheaper way in at $82/mo — $85/mo less than Clay.
Entry cost
Clay $167/mo
Enrichment waterfalls and AI research for outbound lists.
Free tier: yes · Billing: usage
Plan by plan
| Clay | Price | Surfer SEO | Price |
|---|---|---|---|
| Free | Free | Track AI Visibility | $82 |
| Launch | $167 | Standard | $99 |
| Growth | $446 | Pro | $182 |
| Enterprise | — | — | — |
Which to pick
Clay — Outbound teams building highly researched prospect lists.
Surfer SEO — Writers who need a brief that actually maps to the SERP.
Clay checked 2026-10-07 · Surfer SEO checked 2026-10-19