Clay vs Semrush
Both cover marketing. Semrush is the cheaper way in at $139/mo — $28/mo less than Clay.
Entry cost
Clay $167/mo
Enrichment waterfalls and AI research for outbound lists.
Free tier: yes · Billing: usage
Plan by plan
| Clay | Price | Semrush | Price |
|---|---|---|---|
| Free | Free | SEO | $139 |
| Launch | $167 | Starter | $199 |
| Growth | $446 | — | — |
| Enterprise | — | — | — |
Which to pick
Clay — Outbound teams building highly researched prospect lists.
Semrush — Agencies that need one tool covering every channel.
Clay checked 2026-10-07 · Semrush checked 2026-10-13